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The Cardinals are hoping for a major turnaround in 2020 behind quarterback Kyler Murray, but the roster still needs to be upgraded. General Manager Steve Keim has some cap space this offseason and will aim to plug holes on both sides of the ball. We will break down each position group leading up to free agency, which begins with the legal tampering period on Monday, March 16.

Free agent primer: Safety

Other positional primers: LB I WR I DL I QB I CB I TE I RB I ST I OL

Cap hit of players under contract for 2020 (via OverTheCap.com): Budda Baker ($2.17 million); Deionte Thompson ($672,452); Jalen Thompson ($670,730).

Scheduled free agents: Chris Banjo; Charles Washington (restricted).

Need: Medium

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Analysis: Authentic Budda Baker Jersey made the Pro Bowl in 2019 and returns to anchor the position group. Authentic Jalen Thompson Jersey took over as the other starting safety following the early-season release of D.J. Swearinger and seemed to settle in nicely to the role. If the Cardinals believe the fifth-round supplemental draft selection showed enough to stick in that spot, they won’t need to be too active in free agency.

Fellow fifth-rounder Authentic Deionte Thompson Jersey didn’t have as much of an impact as a rookie and will aim to find his niche in 2020. Chris Banjo is an impending free agent and could be an option to return both as a key special teams piece and a backup safety. Charles Washington was another special teams ace who will be a restricted free agent.

If the Cardinals want to add another high-profile safety to the mix, some of the bigger names set to hit the market include Anthony Harris, Justin Simmons, Jimmie Ward and Devin McCourty. Tony Jefferson is currently a free agent after the Ravens released him, but the former Cardinal is recovering from a torn ACL.

If the Cardinals prefer Jalen Thompson to be their third safety in 2020, they could be in the market for a starter. If they are comfortable with his play as a rookie, depth would be the only need at the position.

Notable past free agent safety signings: Tre Boston (2018); Antoine Bethea (2017); Tyvon Branch (2016); Yeremiah Bell (2013); James Sanders (2012); Hamza Abdullah (2009); Dexter Jackson (2003); Matt Darby (1996); Andre Waters (1994); Mike Zordich (1989).

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The Arizona Cardinals may have been the worst team in the NFL last season, but the team doesn’t have the worst fans.

Emory professor Michael Lewis, a professor of marketing and faculty director of the Emory Marketing Analytics Center at the Goizueta Business School, recently released his annual ranking of NFL fan bases and the Cardinals’ fans come in at No. 25.

They also came in at No. 25 in 2018.

In 2015, Cardinals fans were ranked No. 19. In 2016, they slipped to No. 25. In 2017, they were No. 27.

Hey, at least it’s not No. 32.

That spot belongs to Arizona’s NFC West rivals, the Los Angeles Rams.

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The Los Angeles Chargers, Cleveland Browns, Cincinnati Bengals, Jacksonville Jaguars, Tennessee Titans and Kansas City Chiefs are the other teams whose fan bases are ranked behind the Cardinals.

How did he come up with the rankings?

Lewis wrote that he used “data on attendance, revenues, social media following and road attendance to develop statistical models of fan interest.”

Lewis added that he used those models to determine which fan bases “are more willing to spend or follow their teams after controlling for factors like market size and short-term changes in winning and losing.”
MORE: Long-suffering Cardinals, Suns, Coyotes fans still awaiting title

Lewis said that he used three measures of fan engagement to craft his list: fan equity (which he described as home box office revenues), social equity (which he described as engagement level in social media communities) and road equity (which he described as measured fan support on the road). Then, using those three components, Lewis generated what he called a “Brand Equity Factor” to rank all 32 teams.

Of the bottom five teams in the rankings, Lewis wrote: “These teams all suffer from the same issues,” Lewis wrote, “relatively weak pricing power and limited social followings.”

The top fan bases in the NFL, according to Lewis’ study are the Dallas Cowboys, New England Patriots, Philadelphia Eagles, New York Giants and Pittsburgh Steelers.